Certified SEO Pros

How important is site speed with SEO?

Site speed is an important factor for SEO because it affects user experience, which in turn impacts several key metrics that search engines use to rank websites. A slow-loading website can increase bounce rates, reduce user engagement, and negatively impact conversion rates.

In recent years, search engines like Google have placed a greater emphasis on user experience, including website speed. Google has even developed a tool called PageSpeed Insights, which analyzes website speed and provides suggestions for improvement.

In addition to user experience, website speed also impacts search engine crawling and indexing. Search engine crawlers can only spend a limited amount of time on each website, so a slow-loading website can limit the number of pages that are crawled and indexed.

Therefore, it is important to ensure that your website is optimized for speed to improve user experience and help with SEO.