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The difference between a brand and brand identity

A brand is a perception or idea that customers have about a company or its products/services. It is a combination of tangible and intangible elements, such as the company’s name, logo, design, messaging, reputation, and overall customer experience.

On the other hand, brand identity is the visual and tangible elements that represent a company’s brand. It includes the company’s name, logo, typography, color palette, packaging, and any other visual components that contribute to the overall look and feel of the brand.

In essence, a brand is the overall perception that customers have about a company, while brand identity is the visual and tangible representation of that brand. A strong brand identity can help reinforce a company’s brand and make it more recognizable and memorable to customers.