Certified SEO Pros

What are SERPs?

SERPs (Search Engine Results Pages) are the pages that are displayed by search engines in response to a user’s search query. These pages contain a list of organic and paid results that are deemed relevant to the user’s query. The results are typically displayed in order of relevance, with the most relevant results appearing at the top of the page.

Organic results are the natural listings that are ranked based on their relevance and popularity according to the search engine’s algorithm. Paid results, on the other hand, are sponsored listings that are displayed at the top of the page and marked as ads.

SERPs can include various features such as snippets, images, videos, maps, knowledge graphs, and more, depending on the user’s query and the search engine’s capabilities. The layout and appearance of SERPs may vary depending on the device used to access them, such as desktop or mobile.