Certified SEO Pros

What is GMB and why is it important?

GMB stands for Google My Business. It is a free tool provided by Google that allows business owners to create and manage their online presence across Google, including Google Search and Google Maps.

Google My Business listings include important information about a business such as its name, address, phone number, hours of operation, reviews, photos, and more. This information can appear in Google search results when someone searches for a business or a related keyword.

GMB is important because it can significantly increase a business’s visibility online, particularly for local searches. It also provides customers with important information about a business and allows them to leave reviews, which can help build credibility and trust.

Additionally, having a complete and accurate GMB listing can improve a business’s search engine optimization (SEO) and increase its chances of appearing in the coveted “local pack” of search results, which can drive more traffic and customers to the business.