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Who is the BBB and how they are important?

The BBB, or Better Business Bureau, is a non-profit organization that aims to promote marketplace trust and help consumers find trustworthy businesses. They accomplish this by providing information about businesses, including their reputation, history, and any complaints or reviews that have been filed against them.

The BBB was founded in 1912 and has since grown to become one of the largest and most well-known consumer advocacy organizations in the United States and Canada. They have a network of over 100 independent, local BBB organizations across North America, which work to ensure that businesses in their area adhere to high ethical standards and treat consumers fairly.

The BBB is important because they provide consumers with valuable information and resources that can help them make informed decisions when choosing a business to work with. By providing ratings, reviews, and other information about businesses, the BBB can help consumers avoid scams and unethical practices and find businesses that are committed to providing high-quality products and services.

Furthermore, businesses that are accredited by the BBB are recognized for their commitment to ethical business practices, which can help them build trust with consumers and stand out in a crowded marketplace.